On November 1, Nike reopened its Melbourne Central store after a major makeover and one significant addition – the introduction of its personalisation service, Nike By You.
The two-level Melbourne Central store is the first in Australia to introduce the service, which until now was only available to local shoppers online. Nike By You is an expanded version of the service formerly known as NIKEiD, which lets you customise your kicks with laser engraving, coloured laces and monogrammed accessories, and add ink prints and heat-pressed badges to workout gear and streetwear.
The label has also introduced personal stylists, bra-fitting assistance, sneaker cleaning and hemming services to the store, and has a renewed focus on yoga gear and womenswear. There are 115 different women’s shoes in stock, including an impressive 12-strong women’s Air Jordan range.
The revamped store also stocks Nike’s new basketball-inspired collection Icon Clash, which features cropped hoodies; retro sports jerseys; tearaway pants; sleek, satiny jumpsuits; gold and silver jackets and moisture-wicking running tights with metallic highlights.
Nike Melbourne Central is located on levels one and two, Melbourne Central, corner Swanston and La Trobe Streets, Melbourne. Store information and opening hours here.