A decade after launching in Melbourne, Lucy Folk opened a candy-coloured boutique in Bondi. The store, Playa by Lucy Folk, marked a new direction for the designer, stocking other fashion and accessory labels alongside her own.
Melbourne will get a taste of Folk's Sydney concept store at The Lucy Folk Salon in Windsor this weekend.
"I wanted to bring my hometown a slice of Playa for Christmas," Folk says. "It's the perfect place full of all my favourite things – jewels, a summer head band, swimsuits and towelling clutch – my summer essentials.
"Last month we launched Lucy Folk Apparel, all hand-loomed by local artisans in a small atelier in Marrakech. It's been incredibly well received and I am most excited to bring it to the floor and my friends in Melbourne."
Shoppers will find Folk's playful jewellery, sunglasses, clutches, hair accessories, hats and socks from Basket case, her latest collection. Her range of apparel has also made the journey south. Exclusive to Playa, those pieces are not available at her Melbourne store.
As at Playa, the Salon will stock a number of other labels and products, including towel clutches by Lalla, swimwear by Marysia, summer scarves by Epice, and clothing by Lemaire.
"I worked with Michael Strownix to build out and create the space, full of hand woven baskets from Pan After. I wanted to bring the vibe, the colours and the energy of the Medina in Marrakesh to Melbourne," Folk says. The pop-up is located in new Melbourne office space, 151 Albert, designed by Tamsin Johnson.
Folk has attracted a loyal following for designs that blend luxury with bold colour, texture and a bit of quirk. She began with jewellery inspired by food, such as pretzels and corn chips.
The Lucy Folk Salon is running Thursday December 7 until Monday December 11 from 10am to 5pm at 151 Albert Street in Windsor.