In normal speak Lord Coconut is a purveyor and merchant of alluvial and noble metals that are made into contemporary jewellery and cufflinks for men.
Though as the story goes, Lord Coconut may or may not have existed, for his legend is greater than he is (see the somewhat incongruous website for more details).
I don’t know if any of this is true, if the true stuff is fake or the fake real, but what I do know is that Lord Coconut, the store, is a supplier of cufflinks, jewellery and ‘art for the contemporary male’ collected and curated from an impressive group of young and established smiths and jewellers.
The Carlow House premises (on Flinders Lane) is set up like a gallery, yet is somewhere between a taxidermist and an office from the Melbourne Town Hall. Lord Coconut’s spirit is in the building (or is it?) and brings with it a healthy dose of tongue in cheek.
Lord Coconut liberally swathes his store with Antipodean references and nods to the Empire. The jewellery is probably more what Coconut might wear today though.
For more information, an expedition might be in order.