Melbourne’s Obus is a local fashion constant: this year the label, run by designer and creative director Kylie Zerbst, celebrates twenty years in the business.

Obus is known for its colourful, print-focussed womenswear, inspired by local arts and craft, as well as travel abroad, with materials are sourced from around the world.

The brand’s latest range, For the Ladies, is a collection of new silhouettes made with much-loved old prints, selected for and by Obus customers.

Six prints, chosen by popular vote late last year, include: Llama, one of the label’s most popular prints ever; Peony, a day-to-night essential; Aerial, the functional weekend-wear hero; and Marakuya, a botanic pattern returning in autumnal rust and toffee tones, which was one of Zerbst’s own all-time favourite prints.

“Each of the prints have appeared in different seasonal collections over the last two decades,” says Obus design manager Tess McCabe. “For the Ladies is a trip around the world, as well as a blast from the past. “We all have different favourites … A few of us love the Llama for how quintessentially ‘Obus’ and coveted it has become. Same goes for the Aerial – there are still ladies trying to hunt down pieces from the original run, online.”

“The collection was always about making our customers a collaborative design partner,” McCabe says. “We really wouldn’t still be here after all this time without them.” In fact, its some of the label’s longest-standing regulars who model the collection in For the Ladies campaign.

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“Our loyal customer base decided which prints would return from the archive, so it made sense to have those luscious ladies model the finished product.”

Obus
Cathedral Arcade, 5/37 Swanston Street, Melbourne
(03) 9639 5801

Hours:
Mon to Sat 11am–6pm
Sun 12pm–4pm

obus.com.au