Melbourne’s Obus is a local fashion constant: this year the label, run by designer and creative director Kylie Zerbst, celebrates twenty years in the business.
Obus is known for its colourful, print-focussed womenswear, inspired by local arts and craft, as well as travel abroad, with materials are sourced from around the world.
The brand’s latest range, For the Ladies, is a collection of new silhouettes made with much-loved old prints, selected for and by Obus customers.
Six prints, chosen by popular vote late last year, include: Llama, one of the label’s most popular prints ever; Peony, a day-to-night essential; Aerial, the functional weekend-wear hero; and Marakuya, a botanic pattern returning in autumnal rust and toffee tones, which was one of Zerbst’s own all-time favourite prints.
“Each of the prints have appeared in different seasonal collections over the last two decades,” says Obus design manager Tess McCabe. “For the Ladies is a trip around the world, as well as a blast from the past. “We all have different favourites … A few of us love the Llama for how quintessentially ‘Obus’ and coveted it has become. Same goes for the Aerial – there are still ladies trying to hunt down pieces from the original run, online.”
“The collection was always about making our customers a collaborative design partner,” McCabe says. “We really wouldn’t still be here after all this time without them.” In fact, its some of the label’s longest-standing regulars who model the collection in For the Ladies campaign.
“Our loyal customer base decided which prints would return from the archive, so it made sense to have those luscious ladies model the finished product.”
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