KITX’s new pop-up on Malvern Road is the label’s first standalone store in Melbourne. The temporary boutique will showcase the label’s summer range and new Resort 2018 collection, which includes fluid bias cut slips and effortless shirt-dresses subtly gathered at the waist. There’s an urban goddess feel to it all – a signature established by Melbourne-bred designer Kit Willow with her former label, WILLOW.
Willow established KITX in 2015 after she was dismissed from her eponymous label – founded in 2003 – two years earlier.
Her mission with the label is to produce stylish clothes with minimal impact on the environment.
“The fashion industry is the second-most polluting industry in the world after oil,” she tells Broadsheet. “The more of us working towards sustainable practices, the better.”
When it comes to KITX, Willow’s eco-consciousness extends from fabrication to components. The resort collection features organic cottons, and natural and crushed linens (both organic cotton crops, and linen flax requires less water to produce than other materials). The label’s spring/summer 18 collection, recently shown in Paris, used pieces made from cotton cupro – a by-product of cotton waste.
There are no concrete plans for a permanent Melbourne store yet, though the designer “would love” for it to happen.
“Melbourne is such a creative, artistic city, and very style focused,” Willow says. “To be able to cater to the Melbourne customer with a standalone boutique has always been our dream.”
The KITX pop-up will be open from now until Tuesday January 9, 2018. It stocks the label’s full range of clothing, shoes and accessories.
KITX Melbourne Pop-Up
590 Malvern Road, Prahran
Mon to Fri, 10am–5.30pm