Melbourne lingerie brand Kat the Label has launched a bridal bar at its flagship store in Cremorne.

Appointments start with a fitting to make sure brides-to-be are picking the perfect underpinnings. Many of us are comfortable in our cup size, but the team is keen to make sure everyone feels confident – especially in their wedding dresses, which are often cut differently to everyday outfits.

The brand is built on the idea that “fancy” lingerie is for the wearer to enjoy. The range is available in XS to XXL, with both underwire and soft-cup bras that span from traditional AA to F cup sizes.

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The bridal collection includes matching lace-trimmed sets, bustiers and one-pieces, as well as delicate slips and nightwear in ivory. The Maverick, Sofia and Nicolette sets are consistent bestsellers.

Brides can bring up to seven guests along with them – the team will fit anyone who attends. And there’s a complimentary bottle of bubbles to sip while you shop. Brides will also be gifted a special something from Kat The Label’s accessories collection to celebrate the occasion.

Appointments last for one hour and are available Tuesday to Friday from 11am to 5pm, or 10am to 3pm on weekends. A $50 deposit is required at the time of booking, but it’s redeemable on purchases over $250 made on the day.

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