At the new Armadale store of Aussie leisurewear label Venroy – its first foray into the Melbourne market – find summer-holiday vibes and the wardrobe to match.
“We like to create little moments of escapism that make people feel like they’re on holiday when they are in our stores,” says founding designer Sean Venturi. “My vision for Armadale was to create a space which felt like a hotel lobby in the Mediterranean.”
So much so, it’s inspired by Can Lis, the holiday home of Sydney Opera House architect Jorn Utzon in Mallorca. The store is blanketed in South Australian limestone, with a terracotta-heavy colour palette and plenty of natural materials that give it a relaxing, almost restorative air.
Other gorgeous features include a pillar lamp by Sydney furniture designer Henry Wilson and a stainless-steel-and-glass side table by another Sydney designer, Olivia Bossy. In the front window is a very Positano, lemon-centred installation by Melbourne artist Hattie Molloy.
And there’s easy-breezy service to match the design. Venroy only employs staff with hospitality backgrounds, which Venturi says gives the store a “more welcoming and hospitable feel”, so you don’t feel like anyone’s “jumping down [your] throat”.
Then of course there’s the clothes. Linen is the label’s number one focus, but other textile such as rich cotton, silk and Japanese specialty fabrics fit into its minimalist approach. In both the men’s and women’s ranges, find linen and striped shirts, suave blazers and puffer jackets, and cosy knitted pieces for winter. You might want to slip into a pair of the brand’s popular terry-towelling lounge pants with a matching hoodie, or pair its ivory chinos with a soft cashmere jumper.
“We describe our men’s and women’s collections as leisurewear,” says Venturi. “The idea is that people can interact with the product and just enjoy the experience.”
This store is the sixth for Venroy, which also has locations in Sydney and Brisbane.