Since then, they have developed a women’s line with the help of Ellen Kimberly, who brings design expertise as well as a female perspective to help address the issues associated with women and homelessness. "Statistics in Australia at the moment show domestic violence is the leading cause of homelessness for women and children. We really wanted to channel more of our resources towards helping this group,” Kimberly says.
Just like the HoMie range, proceeds from HoMie 4 Her go straight into helping women experiencing homelessness in Melbourne. In just six months the HoMie store has hosted six VIP days. The homeless community is invited into the store for free clothing and a dignified shopping experience.
“We have been able to clothe more than 300 people on these days, as well as treat our VIP members to lunch, coffee and a haircut,” says Crook. “We also have three young staff members who have experienced homelessness, and we’ll continue to provide them with training and career opportunities.”
The HoMie team hopes to host further VIP days for women experiencing homelessness. “It’s an amazing feeling to see real results from personal and collective effort,” says Kimberly.
HoMie 4 Her has also been working closely with Melbourne Period Project, a not-for-profit organisation that supports homeless women by providing them with essential sanitary supplies. On the women-specific VIP days, MPP brings in sanitary kits to hand out.
“They do great things for women all around Australia,” says Kimberly. “There’s definitely strength in numbers and strength in community when tackling such profound social issues such as homelessness.”
The H4H range has been designed for all kinds of women (with all body shapes), and sticks to a colour palette of black, white, pastel pink and blue and denim.
“There are a lot of nice simple basics that can be adapted to suit personal style,” says Kimberly. “The range is intended to be approachable to a lot of different people and easy to wear.”
Level 2 Melbourne Central
Corner La Trobe and Swanston Street, Melbourne
Mon to Wed 10am–7pm
Thu & Fri 10am–9pm
Sat & Sun 10am–7pm