We’re always keen to see what jewellery designer Elke Kramer’s been up to. We’re drawn to her campaign imagery because, like every creative project she takes on, it’s unique in its own right and unlike any other. This is true of Kramer’s latest endeavour, Concrete, a short film that takes the viewer on a visual journey through the iconic Australian architectural material.
Released last week as part of Sydney’s Vivid Festival, Concrete was conceived by Kramer and director Nicole Rose. Rose’s feminine aesthetic and knack for capturing motion is the perfect communicative vehicle for Kramer’s artistic vision, as the female lead summons the mystical powers of the universe to bring her a man, only realising the constraints love places upon his appearance.
The duo was inspired by architect Louis Kahn’s work, the chiselled landscape of the Jorn Utzon-designed Sydney Opera House becoming the backdrop for the film. Ivory blocks of concrete, jutting angles and dark shadows highlight the elaborate beauty of Kramer’s designs.
The film aligns with the Elke spring summer 12/13 collection, to be launched in store come August. In the meantime, enjoy the sheer beauty of Kramer’s work via the film.