Dion Lee couldn’t make it to the opening of his own store. When the Sydney fashion designer speaks to Broadsheet, he’s in New York preparing to show his new spring/summer collection to international buyers and editors.
The Armadale store is Lee’s third opening this year, bringing the total of his boutiques to six – he opened a store at Pacific Fair on the Gold Coast and then Glenmore Road in Sydney’s Paddington shortly after that.
“We’ve doubled our bricks-and-mortar presence this year,” said Lee. “We have found that having our own retail stores is crucial for us to establish relationships with our customers and communicate the architecture of the brand.”
Designed by retail architect Kelvin Ho, the 100-square-metre High Street store houses the main line, as well as the swim range and the soon-to-be-launched suit collection. The Armadale store is Lee’s largest to date and second in Melbourne, following the Emporium shop.
“High Street Armadale has become a destination for fashion in Melbourne,” says Lee. “The area has a local feel, with galleries, great restaurants and a selection of Australia’s best designer brands.”
“We had been looking at spaces in the area for the past 12 months and with this particular space I was attracted to the amazing natural light, high ceilings and the size of the store,” says Lee.
Before he gets back to working on his New York show, Lee teases us with details of his new collection.
“It’s been influenced by kinetic art and sculpture, with textiles that explore movement for their effect,” he says. “There is an athletic influence that runs through the collection, exploring outerwear shapes in lightweight fabrications.”
For Lee – whether it’s new stores or new collections – it seems nothing stands still.
Dion Lee Site 06
1052 High Street, Armadale
Fri & Sat 9.30am–6pm