Coming Soon: Mecca Bourke Street, the Company’s Largest Store Yet

If it feels like Aussie beauty giant Mecca is conquering the world, that’s because it kinda is. The company’s new three-storey Melbourne flagship store will not only be its largest to date, but is on track to be one of the biggest beauty shops in the world.

The 4000-square-metre store will open on August 8 inside the heritage-listed Cole’s Book Arcade, which housed Edward William Cole’s legendary bookstore from 1883 to 1929 – once considered the largest bookshop in the world. For those who know the palatial scale of Mecca’s George Street outpost in Sydney’s CBD, picture this: its new Bourke Street home is three times the size.

“It reimagines what experiential retail can be, fusing creativity, culture and collaboration to create something so much more than a store,” Mecca founder and co-CEO Jo Horgan said in a statement. “It’s the mecca of all Meccas.”

You can say that again. Not only will the Melbourne flagship stock over 200 cult brands, there’ll be more than 80 services, including an interactive perfume gallery, clinical skin treatment rooms, hair and make-up services, a cafe and a 200-square-metre auditorium. Plus, more than 300 staff members to guide you through it all.

Debuting at the Bourke Street store, Mecca Apothecary will focus on gut health, sleep and holistic wellbeing. It will introduce products from more than 15 new brands, including Anatome, The Nue Co, Bamford, and The Gut Co. There’ll also be on-site practitioners from The Melbourne Apothecary offering naturopathy consultations, as well as breathwork, acupuncture and coaching sessions for customised morning and evening rituals.

At the Beauty Atelier, there will be eight stations where you can get your hair, make-up and nails done in under 90 minutes. British celebrity hair colourist Josh Wood ’s first international hair salon will be there, along with an outpost of Richmond nail salon Trophy Wife Nails.

Want to pop in for a skin treatment while you’re there? The store will have seven private treatment rooms where you can get meso-needling, microdermabrasion and laser treatments, led by a team of trained dermal therapists.

There’ll also be an outpost of much-loved Fiztroy florist Flowers Vasette (complete with a cool-room), piercing services by New York-based luxury piercing and fine jewelry brand Maria Tash and a counter for Melbourne-based eyewear and jewellery designer Sener Besim – which will offer an engraving service exclusive to its Mecca Bourke Street location.

Plus, a dedicated gifting area on the mezzanine will offer personalised gift wrapping, calligraphy and exclusive gifts, including Byredo blankets, Mecca x Slip robes, Comme des Garcons accessories and a line of Mecca merch.

Perhaps most ambitious of all is the Meccaversity Auditorium – opening later in the year – which is designed to host workshops, events, talks and training sessions.

Mecca will open at 299 Bourke Street, Melbourne on August 8, 2025.

mecca.com.au