Instead of shooting a stills campaign this season, local label Gorman have put together a small video to showcase the new season of autumn/winter wares. A pretty lady rides around on her spotty (Gorman) bike down the coast, across a gold course, along the water, through the streets and to the pier. All the while wearing a colourful collection of striped knits and woolly skirts with thick tights and long scarves draped around her neck and into her bicycle basket. Sometimes that basket carries apples and flowers too – what a doll!

Anyway, have a look for yourself. It makes you want pack up all your winter woollies and pedal down to the coast for the weekend.

Music is Warrior by Wolves at the Door.

Gorman Autumn/Winter 2011 from Sesame Media on Vimeo.