Luxury French fashion house Celine will open its third Australian boutique at 113 Collins Street in Melbourne before the end of September. Celine already has a flagship at Chadstone Shopping Centre, a store in Sydney’s Westfield and concessions at David Jones department stores, but this will be its first standalone Aussie store.
113 Collins Street is a 57-storey office tower, and when Celine opens in place of Cose Ipanema (a mixed-brand retailer that recently closed after 25 years), it’ll inherit Fendi, Cartier, Gucci, Versace and Bottega Veneta as neighbours on a leafy boulevard that’s seeing a new wave of interest – and investment – from international luxury brands.
Founded in 1945 by Celine Vipiana and now part of global luxury conglomerate LVMH group, Celine recently had a change of guard. Hedi Slimane (former creative director of Yves Saint Laurent) has replaced Phoebe Philo as creative director, and he’s already broken with tradition by working on the release of a menswear collection and the label’s first fragrance line, which will be stocked at the new store along with furniture designed by Slimane, and the full men’s and women’s ready-to-wear collections.
In the past, the classic Celine store blueprint has been anchored in clean lines and marble details. Slimane’s vision for the 249-square-metre space will take a brutalist turn, balancing natural materials such as stone and reclaimed oak against more sculptural finishes in concrete, steel and brass.
Celine’s Melbourne CBD store will open on September 30 at 113 Collins Street.