Melbourne is fast becoming the place for slow fashion. The Danish-French brand Baserange, known for its minimalist sustainable underwear and basics, has opened its first international pop-up store at No Order Market (NOM) this summer.
Baserange designers Marie Mogensen and Blandine de Verdelhan’s view is that sustainability shouldn’t be a luxury. The label’s Australian partner, Karina Utomo, has been working with the brand since its beginnings, and says the design duo has purposely operated on lower profit margins in order to make sustainability more accessible.
“The idea is to set the bar for other makers and designers, which would increase the production capability of existing manufacturers,” she says. “I think Australia responds really well to Baserange … the audience [here] is really considered and not super trend-driven like other markets.”
Baserange has built up a fan base for its use of super-soft organic bamboo fibres, cottons and silks. With a natural and neutral palette, its range of “easywear” is thoughtfully designed to place comfort and practicality on par with aesthetics.
“The fabrics are really breathable, soft and there’s a minimum amount of seams,” says Utomo. “It’s a very Danish sensibility: the undergarments are cut in a practical way that lets you wear modern silhouettes.”
No Order Market
Level 1, 187–183, Elizabeth Street