Bold, contemporary womenswear label Arnsdorf has entered the fray of frenetic Chapel Street, bringing its feel-good sustainable and ethical stylings to the good people of the south.

It’s the second outpost for the label – the first opened in Fitzroy earlier this year. The new store will bring Arnsdorf’s sophisticated, seasonless panache to a more spacious location three times the size of its sibling.

“We chose this store for its minimal aesthetic and luxurious touches,” says founder and creative director Jade Sarita Arnott. “Our approach was to select interior spaces that have great bones and reflect the brand, then add a few of our own additions – eliminating waste and using existing resources consciously.”

This thinking reflects Arnsdorf’s commitment to radical transparency, both in its pricing and sourcing. Online, each artful item is accompanied by detailed information on where the piece was made, who by, where the materials came from, and the costs involved in its creation.

With luxurious touches of marble, B&B Italia furniture and a curved clothing rail that complements the recurring theme of soft, flowing lines in each collection, the store is polished but welcoming – encouraging slow perusal of core pieces, as well as the sculptural details and bold proportions of the summer ’19 collection. The space gives off an almost meditative quality, a bit like shopping in something Marie Kondo designed.

This calm is only enhanced by Arnsdorf’s commitment to the perfect fit. Whether a piece initially drowns you in fabric or could be slightly more hemmed at the ankle, open and experienced stylists trained in garment construction will ensure each piece has a glove-like fit.

Arnsdorf South Yarra
517 Chapel Street, South Yarra
1300 269 406

Mon to Sat 10am–6pm
Sun 11am–5pm