Local designer, Arabella Ramsay’s fresh, feminine designs have earned her a devoted and substantial fan base. Her work is whimsical and preppy with a tough underlying element. She’s certainly not afraid of colour or texture either, consistently producing collections that burst with bright, vintage-inspired prints, unique detailing and coveted leather pieces.

Such incredible clothing needs a special home. The new store, located on Gertrude Street in a section of what used to be Dante’s restaurant, embodies the same fun, quirky, country-meets-city feel as the flagship store on High Street in Armadale, albeit a little smaller.

The design team has done a great job of turning the space into a cosy, homely store. The Autumn/Winter 11 collection, The Alice, fills the racks while vintage details complete the atmosphere.

And during a busy time for the designer, Arabella Ramsay is also opening a pop-up store in Geelong from April 15-21.

Time to stock up before winter really sets in.

Arabella Ramsay
150 Gertrude Street, Fitzroy
(03) 9417 3450

Mon-Fri 11am-6pm
Sat 10am-5pm
Sun 11am-5pm