Alice Euphemia is shutting down next Thursday. Announced over Instagram last night, the store, which has stocked the forefront of Melbourne and Australian fashion for more than 18 years, will be open for six more days before closing its doors forever.
The closure comes as a hit to independent Melbourne designers such as Kristy Barber, owner of Kuwaii, who is stocked by Alice Euphemia. “It’s a huge blow to independent fashion, Melbourne and Australia,” she told Broadsheet this morning. “It’s the ending of an era.”
Home to numerous local design talents, Alice Euphemia's closure means that many brands will now have to seek new outlets in a very tough retail climate. Alice Euphemia follows the closure of Brunswick’s Ganim Store in February.
All is not lost however, with Alice Euphemia’s Instagram account indicating that there will be a “phase 2” to come, continuing the stores' work with Australian designers.
Alice Euphemia's closing down sale begins today with discounts on most pieces, including shop fittings and mannequins.
Broadsheet has spoken to Karen Rieschieck, owner of Alice Euphemia, but she was unable to comment at this time. More news as it comes to hand.