American Apparel does it. Lanvin and Ksubi have done it. And now, online store 2-TIMES is doing it. Namely, turning its back on traditional modelling agencies and looking for a girl fresh from the street to be the new female face of their company.

It’s a tactic that contemporary fashion’s more dynamic brands have been quick to adopt and outcomes speak for themselves. 2-TIMES is offering an innovative take on the new formula.

If you (or someone you know) are an unsigned model, or an 18 to 23-year-old young lady (at least 180 centimetres tall) who would like to see herself rocking incredible local and international designers, then this open casting call should be music to your ears.

2-TIMES is looking for someone new to represent their clutch of beautiful clothing – think Josh Goot, Dion Lee, Christopher Kane, Maison Martin Margiela – in effortless style. The brand’s images are more magazine editorial than headless mannequin and this is a fantastic opportunity for one lucky Melbourne-based girl. Ideally, they are looking for someone completely natural who is perhaps unaware of her own beauty.

Step one: pose. No professional shots are needed. Just a simple, in-focus shots will do.

Step two: email your photographs (one portrait, one full body) and details (full name, current address, date of birth, contact number, bust, waist and hips measurements in centimetres and shoe measurements in European size) to 2-TIMES by Wednesday October 3.