Wah-Wah’s First Fashion Pop-Up
Wed Jun 03, 2026
10am–6pm
Thu Jun 04, 2026
10am–8pm
Fri Jun 05, 2026
10am–8pm
Sat Jun 06, 2026
10am–6pm
Sun May 31, 2026
10am–5pm
306-308 Brunswick Street, Fitzroy
It’s been a long time coming for knitwear label Wah-Wah. Over the last 10 years, it’s built a cult following for its vibrant, in-your-face designs that pack a punch. Until now, Wah-Wah has never held its own pop-up shop.
Lucky for Melburnians, the label is popping up for five days on Brunswick Street, Fitzroy. “I wanted to do my first pop-up shop in the suburb that feels most like my home away from home – Fitzroy,” founder Kaylene Milner says.
Wah-Wah is best known for its collaborations with artists like Ramesh, Minna Leunig, Filthy Ratbag and Kaylene Whiskey, and bands like Yeah Yeah Yeahs, Sonic Youth, King Gizzard and the Lizard Wizard, and Amyl and the Sniffers. All collaborators earn royalties on each piece sold, and all jumpers are made from Australian merino wool.
At the pop-up, there will be access to limited winter stock, and free shipping will be offered if you’re looking for any sold-out sizes or styles.
Words by Maggie Zhou · Published on 19 May 2026




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