New York Street Party At Ella

Thu 29th August, 2019
10:00am – 9:00pm
Melbourne Central
Corner of La Trobe & Swanston streets, Melbourne
Melbourne Central and its neighbouring food hub are throwing an 11-hour party with food, drinks, fashion, music and more.

Melbourne Central and sister food precinct Ella are throwing an all-day New York City-style street party, with in-store deals, freebies and a chance to win a trip to the Big Apple.

Rustica bakery will be handing out free Reuben sandwiches and filter coffee from a pop-up deli cart – just show staff that you follow Melbourne Central and Rustica on Instagram.

Downstairs at Ella, bottle shop Blackhearts & Sparrows and the soon-to-open Byrdi, from celebrated bartender Luke Whearty, are whipping up Lamington Manhattan cocktails for Ella’s Instagram fans.

DJs will be playing NYC-inspired music throughout the evening, and there will be smooth live jazz from musician Adam Rudegeair.

You can also get your Levi’s denim embroidered and patched for free; sit down with your Friends at an augmented reality “Central Perk” inspired by the iconic sitcom; and win bags and accessories from independent makers.

There’s also a chance to win a trip to New York City for two people. Register on the website and tag your posts from the street party to potentially visit the city that never sleeps.

From 10am to 9pm.

More information here.