Urban Blooms

Sat 14th November, 2020 – Fri 27th November, 2020
Melbourne CBD
Price: Free
For two weeks, Melbourne florists are flower-bombing iconic locations across the city with 18 large-scale floral installations.

Spring has well and truly sprung. And from November 14 to 27, 18 large-scale floral installations will overrun iconic locations across Melbourne as part of the City of Melbourne’s new Urban Blooms initiative.

A highlight – and the largest installation – is Fitzroy florist Flowers Vasette’s takeover of Flinders Street Station’s facade. The expertly curated botanical arch is six metres high and 18 metres from end to end (and it took the team multiple overnighters to pull together).

More than 1200 native stems make up the installation – including bottle brush, eucalyptus, banksia, callistemon, sheoak, red box gums and kangaroo paw – and they were all sourced from Victorian growers.

You’ll also find beautiful floral installations at Pellegrini’s, Regent Theatre, Degraves Street, Hosier Lane, Arts Centre Melbourne, and more.

More information here.