Three KAWS Pop-Up Experiences Come to Chadstone

Sat 21st September, 2019 – Sun 6th October, 2019
Chadstone – The Fashion Capital
1341 Dandenong Road, Malvern East 3148
A satellite event to the cult artist’s blockbuster exhibition at NGV is happening at Chadstone.

KAWS knows a thing or two about universal art and emotion.

The New York-based artist, aka Brian Donnelly, might be as well known for his big-name collaborations with brands such as Uniqlo, MTV, Nike and Dior as he is his gallery work. But part of his ouvre’s power – and fun – comes from the themes of friendship, intimacy and companionship he weaves through it. In 2018 he combined the two quite literally, installing two giant permanent sculptures, based on two of his signature characters, Companion and BFF, in Changsha, China.

KAWS will bring that same friendly flavour to Chadstone this spring. From September 21 to October 6, the KAWS universe will come to the fashion, culture and entertainment precinct in celebration of the National Gallery of Victoria’s blockbuster exhibition KAWS: Companionship in the Age of Loneliness. Each experience will allow attendees to interact with KAWS’s work in different ways.

This includes creating your own KAWS-themed video portrait with a multimedia interactive of KAWS’s BFF character (bring your own BFF for emotional support). On Saturday nights (September 21, September 28 and October 5) you can double-down on the friendly vibes and enjoy a free cocktail between 6pm and 8pm.

If you’ve too many friends to select a bestie, a prize pack offering an exclusive private after-hours tour for you and nine others could do the trick. You’ll see KAWS: Companionship in the Age of Loneliness with an exhibition curator, plus get a $500 Chadstone Gift Card. See more details on how to enter.

For the first time ever outside the NGV there will be a pop-up version of the gallery’s ever-popular design store on premise from September 21 to October 6. There you’ll be able to nab a series of KAWS-themed items exclusive to the NGV design store. (Please note: KAWS vinyls will not be available at this location.) That’s if you’re quick - KAWS merch typically lasts just seconds on the shelves. There will also be a hand-picked selection of design wares from the NGV design store range.

Uniqlo will also be celebrating the arrival of KAWS with a 4 x 3.5 metre KAWS tee-shirt hanging from the Gridshell roof. While that one is probably not your size, Uniqlo has also collaborated with the artist on KAWS:SUMMER, a limited edition range including printed tees and tote bags featuring KAWS’s illustrations for both adults and kids.

On Saturdays and Sundays for the duration of the campaign, the first 100 customers shopping throughout Chadstone who spend $500 or more will receive a complimentary double pass to KAWS: Companionship in the Age of Loneliness at NGV with their purchase.

Those with kids take note: there will be free KAWS activities presented by NGV. Your mini-companions can take home their own pop-up activity with a special set of alphabet stickers drawn by the artist. And they’ll be encouraged to get creative with a sketching activity inspired by the artist’s sculptures.

NGV KAWS at Chadstone is on at these locations:

Discover KAWS
Located Ground Level, in the Luxury Precinct
Mon to Wed & Sun 11am–3pm
Thu to Sat 11am–3pm, 4pm–8pm

NGV design store
Located Ground Level, outside Mecca Cosmetica
Mon to Wed 9am–5.30pm
Thu to Sat 9am–9pm
Sun 10am–7pm

KAWS for Kids
Located Lower Ground Level, outside Target
Mon to Wed & Sun 11am–3pm
Thu to Sat 11am–3pm, 4pm–8pm

KAWS at Chadstone
Chadstone – The Fashion Capital
21 September – 6 October

This article is produced by Broadsheet in partnership with Chadstone – The Fashion Capital.