An unassuming warehouse space off Flinders Street has been transformed into an immersive wine-tasting experience, pop-up bar and secret dining-room. But not for long.
The Stoneleigh Project is an initiative of New Zealand winery Stoneleigh, who have history with creating eye-popping installations. Last year it converted Sydney’s Chippendale Hotel into a lush, overgrown natural wonder of vines, grass and riverstones in tribute to the wine’s fertile homeland of Marlborough in New Zealand.
The latest installation sends guests on a journey through the winemaking process inspired by the elements and natural environment. Running until November 5, The Stoneleigh Project is a stunningly curated walk-through space celebrating Stoneleigh Wild Valley wine’s wild fermentation processes, using interactive light-scapes, virtual riverbeds, video art by internationally-acclaimed artist Susi Sie, and floating mist bubbles that burst into smoke when touched.
Visitors can enjoy three complimentary tastings of Stoneleigh Wild Valley wines during the experience. There is also a pop-up bar, cellar door and secret dining room. For one night-only Broadsheet will host a six-course dinner party in the dining room for one winner and 11 of their friends.
“We wanted an installation that showcases our wine at the centre of art and nature,” says Christina Lee, marketing manager of the Stoneleigh Project. “By conceptualising the beauty found in our vineyards, we’re bringing that nature to life while here in Melbourne”.
Located in the heart of CBD on 524 Flinders Street, The Stoneleigh Project is free and open to the public until November 5. Once inside you can sample the Stoneleigh Wild Valley range as you journey through the exhibit, as well as purchase a range of Stoneleigh wines from the Stoneleigh Wine Bar and Cellar Door.
The Stoneleigh Project
524 Flinders Street, Melbourne
Open until November 5
This article is produced by Broadsheet in partnership with Stoneleigh Wild Valley.