F5 Collective Presents La Femme at Hawker Spaces

Founded to provide capital, guidance, infrastructure and marketing support to female business owners and their ventures, F5 Collective is a new venture capital model striving to change the game. And for one day only, it’s transforming Hawker Spaces on Little Collins Street into a multisensory retail experience that’s all about supporting women-owned businesses.

Running from 9am to 5pm on Thursday November 13, La Femme invites shoppers to experience a different kind of shopping environment, designed by and for visionary female entrepreneurs. Each space tells a founder’s story through scent, sound, design and interactivity – with products available to purchase directly via F5’s QR-to-shop technology.

Showcasing the next generation of women-led brands , La Femme features emerging names across fashion, beauty, lifestyle and wellness, including artist Nat Sui, accessories label Le Sept, eyewear brand Palma and Fearless Swimwear. They’re all part of F5 Collective’s broader mission to scale female-owned businesses through a first-of-its-kind model combining capital and commerce. Every purchase on the F5 Marketplace platform fuels a circular economy, supporting founders and helping female entrepreneurs grow through the F5 Foundation.

VIP tickets unlock exclusive access to the upstairs F5 Lounge, complete with coffee from a curated cart and a limited-edition madeleine from cult patisserie Madeleine de Proust , crafted as a homage to creative women everywhere.

General admission is free, but registration is essential.

This article is produced by Broadsheet in partnership with F5 Collective.