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CeraVe MVP House Pop-up
Thu Sep 10, 2026 – Sat Sep 12, 2026
362 Little Collins Street, Melbourne 3000, VIC
When you’re constantly on the go, it can be hard to make time for some self-care. Rushing around the city on a busy day can leave you feeling exhausted and dehydrated, but popular skincare brand CeraVe is lending a helping hand to support your skin barrier.
For just three days, it sets up shop with the CeraVe MVP House pop-up in the CBD, creating a skincare haven with free samples, skincare consultations, cash giveaways and gift bags filled with up to $300 worth of goodies for the first 50 attendees. Tucked away in the centre of the city, the pop-up is positioned well for those who need a pit stop to freshen up as they go about their day.
CeraVe will have its skin barrier MVPs, the Hydrating Cleanser and Moisturising Lotion, on hand to take you through a two-step barrier-strengthening routine. All of the brand’s products are developed with dermatologists and formulated with skin-identical ceramides that match the natural chemical structure of the skin, supporting your skin barrier in the way it needs. You’ll have the chance to win free products, alongside plenty of other surprises for those who stop by.
You can find the pop-up at 362 Little Collins Street on Thursday September 10 to Saturday September 12, from 10am to 5pm each day. Entry is free, but you’ll need to register ahead of the day on the website.
This article is produced by Broadsheet in partnership with CeraVe.
Words by Broadsheet · Published on 03 Sep 2026
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Produced by Broadsheet in partnership with CeraVe
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