Founded in 2014 by Kate Nixon, Kat the Label is on a mission to elevate everyday lingerie for Australian women. At this, the team’s first bricks-and-mortar store, Nixon and her team have created a warm and welcoming space for their customers to experience the previously online-only brand up close.

Inside the boutique, draping curtains are juxtaposed with marble plinths, while the label’s signature lace-trimmed sets hang from minimalist rails. You can also shop the sleepwear range, which includes satin pyjamas and vintage-inspired nighties. The in-store team is on hand to help customers find the right fit – often a daunting task when ordering online.

Kat the Label helped lead the charge in challenging what was considered “normal” in the industry. Rather than creating sexy lingerie to be worn for someone else, the brand wants to share the message that “fancy” lingerie should be for the wearer to enjoy.

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Updated: May 10th, 2023

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