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Masses Bagels has been drawing crowds at the Carlton Farmers Market since 2023, with lines winding around the stalls for its wild-fermented bagels topped with whipped quark or smoked rainbow trout. But now that it has a permanent shopfront, the market’s worst-kept-secret is now Collingwood’s worst-kept secret.

All of the bagels at Masses Collingwood are shaped and baked on site – and the shop’s design highlights that fact. There’s an open kitchen separated by a sheer curtain, so diners can watch bagels being rolled, shaped on the custom handcrafted rolling table and baked. Inside, there’s a communal table and the shop accommodates 15 guests, but takeaway remains a central focus: there’s a window for coffee and bagels to go.

Every bagel at Masses is naturally leavened using a sourdough starter. They’re made using a three-day process that involves activating the starter, fermenting the dough overnight, and portioning and shaping the bagels before boiling and baking them.

Masses’ renowned wild-fermented bagels are, of course, the star of the show, but the shop’s menu has exciting additions like the rip’n’dip bagel pack – bagels served fresh from the oven with a ramekin of quark flavoured with confit onion and chives. It’s designed for tearing and scooping – an excellent grab-and-go option for busy mornings.Other menu highlights include the ginger and cardamom sugar bagel, which Muir-Rigby describes as Masses’ version of a doughnut, and seasonal creations that showcase local produce, such as a fresh tomato and cultured butter bagel.

The drink menu is just as thoughtful, featuring a fermented yellow peach and Thai basil soda made in collaboration with Ultra Culture, and Market Lane Coffee paired with How Now milk.

This place was added to the Hot List recently and has the whole city talking.

Contact Details

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Website: instagram.com

Updated: January 15th, 2025

We do not seek or accept payment from the cafes, restaurants, bars and shops listed in the Directory – inclusion is at our discretion. Venue profiles are written by independent freelancers paid by Broadsheet.

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