Lulu & Me feels more like a deli than a bakery. The minute you walk in, you’re greeted by the overwhelming smell of freshly baked cheesecake. Follow the scent to the back corner and you’ll find an open kitchen where you can watch all the action.

The store has a try-before-you-buy kind of model. Walk up to the service bench and sample the cheesecakes on offer before making your choice. Basque cheesecakes, traditional and pandan, are available to purchase by weight. There’s classic New York-style cheesecake, too, and a no-bake number.

There are also whole cakes on offer. If you’re buying the traditional Basque as a whole cake instead of by weight, you’ll get an orange, peppercorn and bay leaf syrup to pour on top.

The light-filled warehouse is large but contains nothing but bakery equipment and the display cabinet, whose copper light artwork was made by Diamandis’s father. You should feel free to find a spot on the floor inside, take your cheesecake to a park nearby or take it home for later.

The cheesecake destination became a Tiktok phenomenon, thanks to its pay-by-weight Basque cheesecake offerings. It’s by Michael Diamandis and twin pastry chefs Dilu and Jini Kulathungam (also behind Joy Cupcakes).