Zimmermann is primarily known for its swimwear and for good reason: the summer sets easily double as more than just swimwear. The cuts are spot-on, and the prints are always the go-to look for what to wear at Bondi, Bells or Broadbeach. The stores (there are five in greater Melbourne) are shrines to the ethos of sun and luxury.
On top of this, Zimmermann shows regularly on international fashion calendars. Be on the lookout for its ready-to-wear collections, an amazing mash of patterns and cuts that prove the Zimmerman savvy for swimwear is as polished and professional when covered up too, if a sometimes unrecognised, sleeper hit element of the label.