It’s hard not to notice this sweet darling while taking a stroll down Brunswick Street. Merry Cupcakes looks like something out of a tooth-loosening fantasy village, all cream with pinkish-red and sky-blue frosting. Even the logo’s typeface was customized by Cruickshank to evoke the smooth cursive of icing writing.
Inside, the atmosphere is light, airy and uncluttered. The stools that line the custom Goodsir and Otto Douglas Fir tables were commissioned in Merry Cupcakes red and blue and they give the otherwise white shop a candy-coated atmosphere. Which is all to say that Merry Cupcakes looks delicious.
The cupcakes themselves matched all the shop’s pretty trimmings, and flavours like Strawberry Blonde (strawberry base, lemony topping), Bruce Banner (zucchini and banana with lime cream cheese) and Peanut Butter and Jelly Time are an indication of the variety on offer.
Perhaps most surprising is that Merry Cupcakes are actually semi-healthy. A trained dietician and nutritionist, Lin’s creations are vegan-friendly and boast 77 per cent less saturated fat than a typical cupcake, with avocado replacing butter and sneaky soy masquerading as cream cheese.
And healthier or not, everything about Merry Cupcakes says positively wicked.