Much loved Melbourne bakery To Be Frank is coming to East Brunswick Village in early 2025. Co-owners and partners Lauren Parsons and Franco Villalva opened the first outpost in Collingwood in 2019, and have since added an Elsternwick location to the stable.

As at the other sites, this iteration of To Be Frank is expected to play on facturas, an Argentinian pastry from Villalva’s childhood. We can also expect slow-fermented breads, focaccia by the slice, laminated pastries and more. Corso Designs has been tapped to design the space, which will feature an open kitchen.

To Be Frank Brunswick East will open in early 2025, at East Brunswick Village.