The rise of eSports has been meteoric. World eSport championships fill Olympic-sized stadiums, while hordes of dedicated fans stream footage of competitive gaming around the world.
Lachlan McAllister’s love of gaming is second only to his knowledge of the Melbourne bar scene. He’s previously co-owned Lily Blacks, Mr Wow’s Emporium and Pixel Alley. As an avid gamer, and an early follower of eSports – namely League of Legends World Championships – he opened Australia’s first dedicated eSports bar.
GG EZ offers fans a sleek place to watch competitive gaming, discuss strategy and enjoy a drink, just like a regular sports bar.
McAllister and wife Justine designed the underground space. A long pine bar reproduces the communality of an American sports bar, but one sharpened by a tech-y edge. Red and blue neon bounce brightly off concrete walls, in a nod to the post-apocalyptic bunkers that have forever been a trope in game design. A giant mural of D.Va, the beloved hero from Overwatch, keeps a protective eye over the space.
Cocktails are a tribute to bubble tea, and include the EZ CUP, with vodka, black Assam tea, house-made honey dew and cantaloupe syrup with mango popping pearls. The eSpresso CUP is essentially a bubble-tea Espresso Martini. You’ll find Coors and Samuel Adams Boston Lager on tap, with local bottle option from 4 Pines, Kona, Omission and Stone & Wood.
The kitchen serves mainly Korean fare – a nod to South Korea’s dominance of international eSports. There are helpings of kimchi fries, dolloped with gochujang mayo, and Korean barbeque burritos. The LA beef kalbi burger is the most popular item on the menu, layered with smoked bacon, American cheddar, pickled red onions and aioli.