Clare Plueckhahn is a woman with some serious skills. The primarily commercial photographer and film director has spent some solid hours behind the camera, working with food, fashion and action sports for a variety of clients including Billabong, Le Tan and Rip Curl.
Her latest venture, however, is of a far more personal nature. First We Fall documents humanity’s natural fear of failure through a series of dreamlike underwater stills, captured on the shores of Byron Bay. The title is especially fitting for Plueckhahn as her exhibition is one that she has always dreamt of, but has taken seven years to realise.
With all prints available for purchase, the exhibition features eight large-scale photographs of surfer Taylor Miller “drowning or fighting to find a way out”, and one stunning underwater landscape. The exhibition was produced by Cos We Can, the boutique film production company Plueckhahn runs with business partner Fran Derham, which has already made a name for itself for its emotive surfing films. First We Fall, however, “is not what you would call a surfing series, but more an artistic, abstract series combining both the surf and things I love”, says Plueckhahn.