Museum feels thick and weighty. It’s printed on stock closer to what’s usually found between the covers of coffee-table books rather than magazines, but in some ways it’s both. This new, svelte, biannual magazine is not one for lining the recycling bin with once you've read it cover to cover.

Editor in chief Laura Bannister and her brother Matthew, the magazine’s creative director and fashion editor, both previously of fashion magazine BRACE, have decided on the theme of control for Museum’s inaugural issue. To set the scene, the eyes of models Jeanne Cadieu and William Eustace stare piercingly back at the reader from the magazine’s cover, dressed immaculately in heavily tailored Christian Dior and Dior Homme. Photographer Andrew Cowen, who this year won the prestigious National Photographic Portrait Prize, shot the cover. Control also relates to the way Matthew and Laura work together. “We have a similar ethic: madcap but disciplined,” says Laura.

Inside, you’ll find musings from leaders in their respective fields; rapper and record producer Lupe Fiasco discusses whether fashion can assist in forging political change, painter Ken Done talks about the split between art and design while actor and director Gracie Otto speaks about the obstacles facing female directors in the film industry. Broadsheet’s own Sammy Preston writes on experiencing the work of British-German performance artist Tino Sehgal. At the back sits a collection of succinct literature reviews.

In between intelligent pieces on celebrity, music and art, Museum presents a collection of luxury and conceptual fashion editorial. Russian-born photographer Anna Pogossova and fashion photographer Daniel Gurton each respond to the theme of control on opposing pages. “Our themes are fairly open to interpretation. They serve more as a conceptual means to pull together interesting content, or to start conversations between us and the people we work with,” says Matthew. Pogossova presents frozen still-lifes of suspended forks, silk drapery and a landscape of flesh, juxtaposed with Gurton’s textural looks using lace, metallics, studded leather and embroidery.

Museum is stocked in all good newsagencies, gallery stores and bookshops around Australia, or online at museum-magazine.com.