Since 2017, Melbourne-based homewares label Fazeek has made a name for itself – online – with a range of curvaceous glassware, left-of-centre home scents and terrazzo-look soaps. Now, it’s opened its first bricks-and-mortar store in Fitzroy North.
Large floor-to-ceiling windows fill the Best Street shopfront with light, and it looks out onto the hustle and bustle of St Georges Road, surrounded by local eateries like Just Falafs and Billy van Creamy.
Here, you can finally shop Fazeek’s intricately hand-crafted items IRL, including its now very recognisable wavy glasses in striking pink, amber and blue tones.
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According to Fazeek founder and creative director Jackie Fazekas, “It’s all about that personal touch.” And not just in a figurative sense. “We wanted our amazing, loyal customers to be able to come in and touch, feel and smell the products in person.”
“We’ve had customers walk in and say [of the products], ‘It’s so much bigger than I thought’ or ‘The quality is even better than I imagined’,” she says.
Inside, Fazekas chose a two-tone black and white colour palette for the fit-out, to allow the products to shine. Dark polished floorboards connect with the bottom part of the wall, painted black, while the top half and ceiling are a crisp white. Black and white curtains by local firm Blavatsky Design also add to the colour scheme.
Colourful, sculptural carafes and oil burners sit alongside the glassware on custom-made wooden shelves; created by Like Butter in its solar-powered Castlemaine workshop, they’re painted to complement the space.
The shop’s central “scent bar” holds aromatic products such as essential oils, charcoal incense and a variety of candles with distinctive scents such as cannabis flower and cedar; Kakadu plum and bush cucumber; and leather and sandalwood.
“The brand is all about taking everyday objects and making them … a bit more exciting,” says Fazekas.
All of the candles, essential oils and home scents are made on-site – and you can order online to pick up in-store to save on delivery fees.
Mon to Sat 10am–5pm