Laura Coggles and Tara Shelton gained 1000 Instagram, followers within weeks of launching their same-day succulent delivery service, Little Succers, in Sydney. Now, it's delivering its plants throughout Melbourne.
“I’m a classic millennial in the sense that if I can’t order it online, then it basically doesn’t exist,” says Coggles of the idea for the brand. “So I was like, ‘You know what would be a great idea, if someone sold succulents online, delivered like flowers are.”’ She’d previously struggled to find anywhere – online – that offered such a service.
“We had so many people, mostly [from] Melbourne, asking when we were coming, so it was kind of a no-brainer for us,” says Coggles.
The Melbourne branch runs exactly like Sydney’s – order before 11am to get same-day delivery by 6pm. Orders placed after 11am will arrive the next day.
The Little Succer is the brand’s most popular product, but you can also order the Little Prick, which is a small cactus. (If you want to show your support for marriage equality, send a friend a Suc Who You Wanna – a cactus that comes in a box emblazoned with rainbow illustrations by artist Luke John Matthew Arnold. Five dollars from each will be donated to an equal rights charity.) The species of succulent and cactus change regularly – you can check the Little Succers Instagram account to find out what’s currently in stock.
Succulents range in price from $35 to $190.