It's all part of international PARK(ing) Day, an annual worldwide event that sees artists, designers and the public transform metered parking spots into temporary public parks. In Melbourne, online bicycle goods retailer CycleStyle and Roll Up Bicycle Valet Parking have teamed up to feed the meters on two car parks near the corner of Gertrude and George street between 9am and 4pm on Friday September 21.

Joyce Watts, founder of CycleStyle, says cyclists will be offered complimentary coffees from local cafes along with magazines, books and games to chill out with. She also has some surprises in store throughout the day.

"We want people to take some time out of their day to do some different," says Watts. “So we’re going to give cyclists the VIP treatment with their own valet parking service and build an adjoining temporary grassy park for everyone to enjoy, cyclist or not.”

While PARK(ing) Day is all about bringing a bit of whimsy to Fitzroy's streets, there's also a more serious message behind the day.

"We want to show people that bikes are fun, cheap, convenient, ease congestion, bring businesses more customers and generally play with the concept of ‘parking’ and ‘parks’,” says Watts. "We want to get people thinking about how urban space is used…think about how much space is taken up by cars and car parking and what else could be done with that space."

At least for one day, a little bit of Fitzroy is going to be more park than car park.

PARK(ing) Day runs from 9am to 4pm today, Friday September 21 at the corner of Gertrude and George Streets, Fitzroy.