“The journey for Fine Line 2.0 started two years ago, right when Covid hit,” says owner and lead artist Henry Caracciolo (known as Cholo). “We felt like it was the perfect time to rebrand our logo and explore our brand identity. Our brief was futuristic, clean and modern.”

Caracciolo and his partner Shay worked closely with the team at boutique building group the Melbourne Builder on the design and construction of the new studio. After a couple of initial hiccups with locations, the project at the Berkeley Street building, near Queen Victoria Market, was turned around in six weeks.

“We’re all clean skins here at the Melbourne Builder so we decided to shadow Henry to see what the tattoo experience was like, and how much space each artist would need,” explains Dale Cheesman, director at the Melbourne Builder.

The result is a 350-square-metre warehouse space that takes direction from the studio’s name. It’s sharp, all about clean lines, and incorporates 40 metres of sturdy stainless steel, high-tech surfacing material Corian and LED lighting. It has a muted colour palette, with pops of bright blue furniture to tie into the studio’s logo.

Just as settling on a permanent design for your body might take some deliberation, it has a six-metre-long stainless-steel communal bench where clients can chat with one of the 18 artists who specialise in everything from micro-realism, stick and poke, and watercolour to precision pieces to fine-tune their designs.

“We also wanted to create an inclusive space,” says Caracciolo. “It was important to us that it didn’t look like your typical tattoo studio.”

Those committed enough can join the months-long waitlist, or you can surrender to spontaneity at one of Fine Line Tattoos’s pop-up stores across the city.

Fine Line Tattoos
23 Berkeley Street, Carlton
0498 019 041

Hours:
Daily 10am–6pm

finelinetattoos.com.au
@fine.line.tattoos.melbourne