Jewellery and accessories designer Emily Green had a studio in Brunswick but last year decided to move closer to her home in Reservoir. Her stylist friend Beckie Littler mentioned she wanted to find a more regular work situation. They began chatting about the concept of a combined shopfront and studio space, and before Christmas 2017, said “let’s do it”.

On May 12 their store Pinky’s opened on Gilbert Road in Preston.

“I couldn’t imagine doing it alone,” Green says. “We fitted it out in two months. It was a combination of good tradie mates, pulling in favours, husbands and fathers looking after children.”

Both Green and Littler have young kids and wanted to create a “friendly, unpretentious” store, Green says, which they’d be comfortable taking their own children to. This shows in the details: plenty of space to browse with prams around a central table; a “kiddies area” tucked in the corner, with cushions, toys and books; and an inviting palette of ice-cream colours that instantly makes you feel at ease. One wall features a striking floral mural by textile and surface designer Cassie Byrnes. A neon “P” glows above the children’s nook.

“We both really like colour and pattern and our aesthetics align with that,” Green says. Her signature designs – which she handcrafts with her staff in the back studio – are, naturally, stocked throughout.

Green and Littler have curated a range of ceramics, homewares, soaps, candles, books, accessories and more from local labels they admire, such as Leah Jackson, Shuh, Leif, The Souvenir Society, Milk and Masuki, Lemon Ceramics, Totes Good, Soap Club and Halcyon Nights. Green met many of those makers taking part in markets for seven years. Beanies line one shelf, and on another there are colourful printed cushions.

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The range is a combination of what Green describes as “treat yourself” items, and fun accessories and giftware.

“[The store] is great for time-poor mums, or for those spending a lot of time walking around with little ones,” Green says. “We wanted to have a lot of price points – there are pocket-money gifts for kids to come in and buy something after school. It’s the kind of place we’d like to shop.

“Community is so strong in the area, supporting local shops and business. In this street, people want stuff to stay and do well. People have been so lovely and we want to do well for them too.”

The pair also built three other studio spaces on the property, which will be occupied by artists who are involved in creative endeavours such as graphic design, painting and photography. There’s also a multipurpose area for workshops and photoshoots.

28 Gilbert Road, Preston

Mon to Thu 1pm–11pm
Wed to Sat 9.30am–4.30pm
Sun 9.30am–2pm