For the next week, a secret beach apartment retail space is popping up on Sorrento’s main drag. Tucked away at the top of an off-street staircase, this light and bright space is filled with covetable homewares and accessories.
"My vision was to create a summer beach apartment where you can come and relax and get a feel for the products in situ rather than on a shelf in a busy shop,” explains Cam Birrell, of Hello Blossoms. “The mixture of sophistication and relaxed beach atmosphere that exists in a Sorrento summer, and the fact that the apartment sits above the shops with a great view of the busy main street, gives the feeling of separation from an everyday retail experience.”
From cushions and porcelain candle votives to glassware and travel bags by Melbourne designer Elise Caarels, this stylish pop-up has something for everyone on your Christmas list.
Hello Blossoms Pop-Up in Sorrento is open until Saturday December 24.
Hellow Blossoms Pop-Up
Upstairs, 101 Ocean Beach Road, Sorrento (Entry from rear staircase)
(03) 5988 3098