A fresh bouquet of flowers can bring a pop of colour to a room, convey sympathies or love, and cheer you up on a down day. But they often come wrapped in plastic with freshly cut stems tied by rubber bands, and imported flowers contribute to the industry’s carbon footprint.
Many florists are adopting more sustainable business models, particularly when it comes to sourcing stock and delivery services. We’ve picked a few from the bunch that take last-minute online orders.
Dope Florals is a sustainable flower-delivery service based in Melbourne, specialising in bold wildflower arrangements. Every part of a Dope Florals arrangement is biodegradable, from the natural hessian wrap to the recycled hang tags. Even the stems are covered in a compostable bag made of corn. All the flowers are Australian grown.
The company delivers to suburbs within 10 kilometres of Melbourne’s CBD for a $10 flat rate on weekdays, and if you order before 9am you can get same-day delivery. It’s pretty affordable too: mini bouquets start at $20, and the largest bouquet is $80.
Daily Blooms started in a shed in 2014 and has grown into a thriving business.
The company is based in Melbourne and delivers bouquets across the city, as well as Geelong and surrounding suburbs. If you place your order before 12pm, you can get it delivered that day. And it’s partnered with not-for-profit organisation Greenfleet to offer a carbon-offset option on its deliveries.
Bouquets start at $38, and there’s a special post-Valentine’s bouquet for a discounted $135.
Flowers Flowers pop-up
On Valentine’s Day, 408 Smith Street in Collingwood will be transformed from a sleek studio space to a pop-up florist, selling last-minute bouquets and delivering them for free in Collingwood and Fitzroy.
The Flowers Flowers pop-up will stock Australian native floral arrangements in moody, dark and subdued tones. The packaging is zero-waste, and the deliveries (all by bike or rollerskates) are zero-carbon.
Prices range from $49 to $89 depending on size. Pre-orders can be placed via Instagram or by calling (03) 9048 1888.
The pop-up is open from 9am to 7pm.
According to Floraly, 40 million unbought flowers wither in stores each year.
The company uses a farm-to-vase model that sees flowers cut only after an order has been placed online. It keeps its carbon footprint small by working with farmers across Australia – including East Coast Wildflowers in NSW, The Tulip Garden Nursery in Victoria and Robertson Flower Farm in Queensland – to deliver locally.
In a rush or short of dosh? There’s also free next-day delivery across Sydney, the Central Coast, Newcastle, Wollongong, Melbourne and Brisbane via a courier. If you’re outside those areas, you’ll receive your flowers via Australia Post Express.
Full-sized bouquets cost $40 to $60.