Sass Cocker is adorable. The Canberra-born, Melbourne-based creator of Ask Alice Stationery may have studied fashion design at university, but it is her fanciful graphics and illustrations that have won her a legion of fans. Her latest project will do the same.
Following her 2011 calendar, which raised funds for the tsunami and earthquake victims in Japan, Cocker decided to make the calendars an annual project. Her latest is Tough Love, an assortment of cat and dog illustrations by a host of talented international artists, produced in aid of The Dog Rehabilitation Program.
The program rescues and relocates shelter dogs to a New South Wales prison to be cared for by inmates. From there, the pets are rehabilitated and re-homed, whilst their participating carers gain valuable experience and qualifications for a life working with animals on the outside.
In addition to changing the lives of our unloved furry friends, Cocker is also particularly conscious of the environment, ensuring all her products are ethically produced and environmentally friendly, with most printed at her local printers around the corner from her studio.
“I have been very stubborn about what materials I use as well as the processes used to make my products,” says Cocker.
From the very beginning, Cocker had a specific idea in mind as to what the final product would look like. Following her graduation, she spent several years in Tokyo and the wit and whimsy of Japanese culture has clearly been highly influential on the final product. As well as featuring her own work, Cocker contacted artists from all around the globe. The stellar line-up includes Melbourne textile designer Cat Rabbit, Dutch tattooist and painter Angelique Houtkamp and Belgian illustrator, painter and cartoonist Dieter VDO amongst a host of others.
“I was extremely ambitious with the artists I approached and I'm still a little stunned in regards to who I managed to bring on board,” she says.
Printed in a run of 1000 copies and selling at $20 apiece, there’s an awful lot of Tough Love to go around.
Tough Love Calenders are now available via askalicestationery.com.