Hyatt has announced plans for its first ever hotel in Brisbane. The new hotel is scheduled to open in Woolloongabba in 2023 as part of the new $700 million South City Square precinct.

Hyatt Place Brisbane will have 170 rooms, a rooftop pool and bar, a cafe, a lobby lounge, a fitness centre and a 24-hour grab-and-go food market. It will slot into a wider precinct that features 850 apartments; a Readings cinema complex; a Woolworths; health and wellness facilities; offices; and food, beverage and retail options.

David Udell, Hyatt’s group president in the Asia Pacific, yesterday signed an agreement with Pellicano and Perri Projects, the joint-venture development partners behind South City Square, locking in the hotel.

“We’re proud to work with Pellicano and Perri Projects to bring the Hyatt Place brand to Brisbane for the first time, marking Hyatt’s return to the Queensland market and into a dynamic and fast-emerging community,” Udell said in a statement.

Situating the hotel in Woolloongabba is no accident, Udell says. The intention is to tap into a visitor market drawn in by its close proximity to the Logan Road food precinct, the Gabba, Fortitude Valley, South Bank and the collection of hospitals gathered around Mater Hill.

The announcement comes on the heels of a long series of high quality hotel openings in Brisbane, which includes The Calile, W Brisbane, The Westin and Ovolo Inchcolm, Ovolo The Valley and The Fantauzzo.

According to Brisbane Marketing, Brisbane enjoyed record highs in domestic and international visitors in December 2018, with more than 8.9 million people passing through the Queensland capital.

“Brisbane has emerged as Australia’s New World City, however, just five years ago we were forgoing 121,000 visitors every year as a result of a shortage in internationally recognised, full-service hotel rooms,” Brisbane lord mayor Adrian Schrinner said in the statement.

“For the first time in a decade, the city now offers a wide range of new luxury accommodation options.”

Hyatt last had a presence in Queensland with the Hyatt Coolum and Sanctuary Cove. It lost control of both properties in 2012.