Ordering takeout just got a lot easier. Today Uber announced the launch of its food delivery service, UberEATS, in Brisbane, Adelaide and Perth.
The service has been hugely popular since arriving in Melbourne and Sydney in April and July, respectively. Melbourne is one of the most successful UberEATS markets in the world.
UberEATS joins an already competitive market for online food delivery served by companies such as Deliveroo and Foodora. But Uber is looking to differentiate itself from the competition with the restaurants it gets on board. Purist casual diner, Esq, is one of the biggest catches.
For chef and owner Ryan Squires, getting involved was a no-brainer. “I wouldn’t normally do this, but Uber has just attracted so much attention and rattled so many cages,” he says. “So it would be silly not to gain extra revenue from something that doesn’t really [create many costs] at my end.
“It’s another platform for us to reach out to people who wouldn’t necessarily try us. And if it gets delivered to your front door for little extra cost, great.”
Squires has roasted Chinese duck, fried chicken and a papaya salad earmarked for delivery, but says the menu – much like that for Esq’s in-house dining – will change regularly. “Which could be a conundrum,” he says. “But it will just be simple things done very well.”
“Brisbane has been leading the Australian food scene for some time, whether it’s the explosion of local businesses like Doughnut Time or the consistently awarded hatted local restaurants, the local culinary scene has put Brisbane firmly on the foodie map,” Uber Queensland’s general manager Sam Bool says.
Delivery hours for UberEATS are 10am to 10pm. There are geographic limits on where you can have food delivered, so be sure to check the app. Delivery is free for a limited time.