Since opening in 2018, Florence in Camp Hill has become one of Brisbane’s best cafes. Its creative, wholesome menu is backed by Parallel Roasters coffee and an impressive selection of baked goods (baked in-house by star pastry chef Jade Halloran). Now, owners Elizabeth Florence and Sam Pethely have launched Floss, an online store dedicated to the latter.
“We had people requesting whole cakes and the requests grew more and more,” Florence says. “We decided instead of [supplying these orders] through Florence, the offering was special enough to have its own platform.”
A key part of Floss is Halloran, who previously baked at Woolloongabba’s Pearl and owned Cake Kiosk at the Powerhouse Farmers Market. When she joined the Florence team in 2019, she brought a devoted following with her, which only continued to grow during her time at Florence.
“[Halloran] takes really classic or familiar things and gives them a fresh, contemporary take,” Florence says. “Everyone might be familiar with the style of cake, but they’ve never tasted the way that she does it.”
Floss offers a selection of whole cakes, including a golden chiffon cake with blackberry compote and Italian meringue buttercream; a mandarin, cumquat and sage almond cake; and a rich mocha and walnut meringue layer cake. Other baked goods include biscuits and mini cakes, such as chocolate, walnut and rose cookies; honey za’atar shortbreads, and mini yuzu-curd meringue cakes. A number of the items are gluten-free, dairy-free and nut-free.
Halloran and her team bake everything out of an old garage behind Florence, which has been converted into a commercial kitchen. If you’ve ever dined at Florence, you may have seen the team carry finished cakes around the side of the cafe to the front counter.
“A lot of people see the girls carrying things around the side of the house all the time and everyone’s curious about what goes on down there,” Florence laughs. “So that’s where they are.”
To place an order, visit the website and order at least 48 hours before pick-up, which is at the front counter of the cafe. Delivery can also be arranged if needed.