Nodo Donuts has moved into the Pressed Juices’ store on Elizabeth Street, enlivening the nine-to-five grind at the corporate end of town.
“We want to bring a bit of cheer to this end of the city,” says Nodo’s Kate Williams. “This was a really dark little corner, so we’ve brightened it up.”
The opening happened quickly and quietly – Pressed closed for a little over a week while the fit-out was revamped to accommodate Nodo. The full range of cold-pressed juices is still on offer, but now there are also gluten-free doughnuts, breakfast doughnuts and Barefoot Barista coffee to go.
Pressed has a full cafe nearby on Adelaide Street, and while that could have been replicated, the idea is to do something different with this store. “Collaborations are what’s working right now,” says Sofie van Kempen, the Brisbane manager of Pressed Juices.
Van Kempen is also a nutritionist, and gave Nodo the tick of approval to share the space. “People are quite health conscious now and especially at our store, where they’re very careful about what they put in their bodies," she says. "Kate and I broke it down and [Nodo doughnuts] ... hover around the 200–300 calorie mark, as opposed to cakes or other sweets [which tend to be closer to 500 calories].”
Nodo’s signature range of doughnuts are baked rather than fried and free from gluten, artificial ingredients and, in some cases, dairy. There are also raw doughnuts, dehydrated for nine hours. Flavours include raspberry white chocolate, a dedicated breakfast doughnut made with banana and Greek yoghurt, and blueberry-lemon cheesecake.
Though Nodo and Pressed have slightly different aesthetics, the fit-out has come together harmoniously. The Pressed fridge is lined with juices at the back of the store, while Nodo occupies the front of the space.
The collaboration comes as Nodo in Newstead is becoming busier with lunch and breakfast crowds. “At Newstead, we are going to transition into more of a gluten-free cafe that will encompass breakfast and lunch as well as the doughnuts,” Williams says. “And then we’d like this to be our little coffee-and-doughnut hub in the city.”
And after testing the waters here, the plan is to introduce Nodo to other Pressed stores in Sydney and Melbourne. “If everything works out well, there is a great opportunity for us to move in with them,” she says.
Pressed Juices x Nodo Donuts
284 Elizabeth Street, Brisbane
1300 773 775
Mon to Fri 9am–5pm