The 90-seat pop-up wine bar Fredericks opened in West End on the weekend, behind the West Village development’s sale office on Factory Lane.
Fredericks is a collaboration between restaurateurs Paul McGivern and Bailee Dewes (La Lune Wine Co, Corella), Daniel and Amelia Miletic (One Fish Two Fish), and production and interior designers Jon Dowding and Chrissy Feld.
Dowding and Feld worked on Libertine Parfumerie on Robertson Street in Fortitude Valley, but are perhaps best known for their film work – Dowding, in particular, who was art director on the original Mad Max movie. Together, they’ve created an eye-popping design for Fredericks. The bar is rendered in concrete, Bessa blocks and vivid neon lighting. Bold colours and graphic detailing reflect the packaging, flavours and shapes popularised by Peters Ice Cream, which opened a factory on the site in 1928 (the bar is named after the company’s founder, Frederick Peters).
Fredericks’s drinks menu leans on McGivern’s extensive wine knowledge. The focus is on Australian and New Zealand boutique producers, but there’s a selection of champagnes and French rosés. There are also spritzes inspired by Frosty Fruits and Lifesavers, which incorporate the iconic Peters Ice Cream products. Food is a straightforward selection of cheese and salumi plates, and a rotating croquette menu. You can also BYO food from Cheeky Poke, Mr Bunz and Salt Meats Cheese, which are all part of The Garden Pantry dining hub at West Village.
“West Village are very into preserving the Peters Ice Cream factory history and showcasing what it is,” Amelia Miletic told Broadsheet last month. “The space is supposed to celebrate the site’s history. You can see the whole of West Village from where it’s located. It overlooks the old factory and it’s next to the cone factory.”
Fair warning, though – Fredericks is here for a good time, not a long time. The pop-up is currently scheduled to wrap in late December.