Now Open: The Blackout and Noir Team Opens Misspelt, a Teeny-Tiny Pastel Pink-Hued Bakery in Paddington
Words by Becca Wang · Updated on 16 Dec 2022 · Published on 25 Oct 2022
Eli Rami and Sam Holman know how to play to the Paddington crowd.
After making the decision in July to shift their much-loved coffee spot Blackout to a larger next-door tenancy on the corner of La Trobe Terrace and Collingwood and Hazlewood streets, Rami and Holman seized the opportunity to section off some space for a new venture. Enter Misspelt: a tiny little bakery with pastel-pink tiled benches and a tonne of natural light – the complete opposite to the grungy, moody aesthetic of Blackout.
“The bakery was, ‘What else could work?’, if we sit here and think, ‘What else does Paddington need?’ We did [the bakery] because we wanted [to fill] a gap,” Rami says. “We don’t say, ‘We’re opening a bakery, who’s going to come?’ The community goes, ‘Hey guys, can you build a bakery?’”
It was a similar approach that led Rami and Holman to last year open Noir, their enormously popular Given Terrace wine bar: listening to the then pandemic-fatigued Paddington locals tell them what they wanted in the neighbourhood.
“During that time, it came up a lot: ‘You guys should open a wine bar. That would be awesome,’” Rami says. “So we opened Noir, and the people who said they’d come, did come. And by then, the community trusted us.”
Misspelt is selling a range of bread, from classic and multigrain sourdoughs to blue-cheese baguettes, and kamut and turmeric loaves. In the pastry cabinet, you’ll find croissants, pain au chocolat, sweet and savoury danishes, cinnamon scrolls and flaky sausage rolls. Stacks of pantry staples and accompaniments (such as Hive & Harvest honey, Paddington jam and Mount Zero olives) line the shelves on the wall. Deli-style sandwiches such as curried egg, salami, and Reubens will soon be available for the lunchtime crowd.
The tiny venue is largely takeaway-focused, with just a few timber stools and a bench that looks out onto Collingwood Street (the shop doesn’t produce its stock in-house, but instead outsources it to other star bakeries such as Chouquette, Cordelia Sourdough Bakehouse and Farine & Co).
“It actually flows quite well,” Holman says, when talking about ordering a coffee from Blackout. “Go next door and have a look, talk to the guys, get the bread and they package it. Pay for it and come back to the window [and the coffee’s ready].”
Misspelt
173A Latrobe Terrace, Paddington
No phone
Hours:
Daily 7am–2pm
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