Singapore Airlines will introduce Green Beacon Brewing Co beer on all business-class flights between Brisbane and Singapore, beginning October 1. The flights will offer the popular Teneriffe brewpub’s Wayfarer American Wheat Beer ale.
Since opening in 2013, Green Beacon has extended business interstate, selling its beers in Melbourne, Sydney, Perth and the Northern Territory. Its products can be found in bars, bottle shops and restaurants, but now it’s literally taking off.
“Singapore Airlines saw that business-class customers wanted a craft beer selection on their flights,” says Clarissa Wiederkehr, Green Beacon’s marketing coordinator. And she reckons it’s a great chance for the local brewery to reach a wider audience.
The collaboration with Green Beacon is part of a Singapore Airlines initiative to source craft beers from local breweries in every state or capital city for their business-class menu.
A pale ale from Margaret River’s Crazy Monkey Brewery will feature on Singapore Airlines flights from Perth. Melbourne and Sydney’s beers are expected to be announced soon.