Finally, Cos has a presence in Brisbane. Following four years of Australian expansion in Sydney, Melbourne and Perth, the Scandinavian fashion giant’s first Queensland outlet opened in Wintergarden last month.
“Since our launch in Australia in 2014 we have seen a great response to the brand in the market,” Cos managing director Marie Honda tells Broadsheet via email. “The Brisbane store will allow us to reach new customers in one of the country’s fastest growing and most vibrant capital cities.”
The 474-square-metre two-storey store has street access from Edward Street as well as from within the ground level of Wintergarden. It’s part of a recently rejuvenated retail offering at the CBD shopping centre. The mall now contains Cue, R.M. Williams, Veronika Maine, Seed, Sheike and Australia’s largest Mecca Maxima.
“We looked at a number of options for our first Brisbane store,” Honda says. “[We] felt that Wintergarden was the perfect location for Cos, with a blend of high-end designer brands and high-street stores nearby.”
Much like the clothing itself, the new Cos store displays clean, thoughtful lines with geometric shapes and an urban edge. It’s peppered with sitting and display areas that feature a mix of modern stone, concrete, metal and wood set against a mostly white background. While the store keeps with the Cos aesthetic, design for the space was inspired by Brisbane’s surrounding architecture, with the handsome Edward Street facade built using locally sourced bricks.
As with the rest of the Australian stores, Cos Brisbane will stock the current spring-summer season. Womenswear is spread over two levels and menswear occupies a portion of the top level. A small selection of clothing for kids is also on offer upstairs.
“We are very encouraged by the positive reaction we have received from customers so far,” Honda says. “We really hope our presence can make a positive contribution to the local fashion retail landscape.”
198 Edward Street, Brisbane City
(07) 3169 4490
Mon to Wed 9am–6pm